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Home→Swizzels

Swizzels: Case Study

For almost a century, Swizzels has been creating some of the UK's most loved confectionery brands, including Squashiers, Love Hearts, Drumstick, Parma Violets and Refreshers. As a family-owned business with a strong heritage and commitment to quality, maintaining a consistent and recognisable brand identity is an important part of everything they do.

To support a wide range of branding requirements, from staff uniform and promotional merchandise to one-off campaign items, Swizzels relies on Clothes2order for high-quality branded products and dependable service.

About Swizzels

Founded in 1928, Swizzels is one of the UK's most iconic confectionery manufacturers, producing sweets enjoyed by generations. Still family-owned today, the company combines a rich heritage with a commitment to innovation, quality and customer satisfaction. Its products are enjoyed in more than 20 countries around the world.

At a Glance

  • Industry: Confectionery Manufacturing
  • Employees: Approximately 600 staff
  • Customer Since: 2017
  • How We Help: Custom Branded Clothing for Merchandising and Events
  • Products Sold Worldwide: Available in more than 20 countries
  • Company Heritage: Family owned business founded in 1928

Customer Testimonial

"Working with the team at Clothes2order has been incredibly simple and straightforward. From setting up our account and having our pricing ready to go, to the quick and easy logo upload process, the whole experience is seamless.

Whenever we have a question, the team are quick to respond and always provide thorough, helpful support. Delivery is consistently fast, and our orders arrive in great condition. We use Clothes2order for everything from multiple sets of our standard uniform to bespoke one-off items for campaigns and competition prizes, so having a reliable and flexible supplier makes a real difference.

A huge thank you to the whole team for their excellent customer service, reliable delivery and great-quality products."

Beccy, Swizzels

The Brief

As a business with strict brand guidelines and a wide range of promotional requirements, Swizzels needed a supplier capable of delivering consistent branding across everything from standard staff uniform and printed t-shirts to campaign merchandise and competition prizes.

Maintaining colour accuracy and brand consistency was particularly important, ensuring every item reflected the high standards associated with the Swizzels name. Alongside quality products, the team needed responsive support, a straightforward ordering process and reliable delivery they could depend on.

How Clothes2order Helped

Premium Embroidery & Print

With a strong focus on brand consistency, Swizzels relies on high-quality embroidery and print that accurately reproduces its iconic branding across a wide range of garments and promotional products.

Extensive Product Range

A broad range of promotional clothing enabled Swizzels to different garments for multiple campaigns and events while maintaining consistency across every item.

Fast Delivery

Reliable production, fast turnaround times and express delivery services help ensure products arrive on schedule, whether for planned orders or last minute promotional campaigns.

Easy Reordering

Saved logos, agreed pricing and a streamlined ordering process through their corporate account make repeat purchases simple, reducing administration and saving valuable time.

Dedicated Support

Responsive account management and knowledgeable customer service provide guidance whenever required, helping ensure every order meets Swizzels' exact requirements.

Results

By combining consistent branding, reliable service and a streamlined ordering experience, Clothes2order has helped Swizzels achieve a range of valuable business benefits.

A Trusted Supply Partner

A Consistent Brand Presence

A Personalised Service

Greater Agility for Marketing Campaigns

Stronger Brand Recognition

Peace of Mind

Final Note

Built on shared values of quality, reliability and personal service, the partnership between Swizzels and Clothes2order has grown into a trusted long-term relationship. By delivering consistent branding, dependable service and flexible solutions, Clothes2order continues to support Swizzels with a wide range of branding projects that help bring one of Britain's best-loved confectionery brands to life.

Whether you're looking for branded uniforms, promotional merchandise or custom products for your next campaign, explore our extensive range of customisable clothing and accessories to find the perfect solution for your business. Get started today and discover how Clothes2order can help bring your brand to life with high-quality products, expert decoration and fast, reliable delivery.

Need Branded Clothing for Your Team?

We help businesses create high quality custom branded clothing for staff, events, merchandise and promotional campaigns, all tailored to their unique requirements.

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